Is your Black Friday email actually ready? Sixteen questions, one honest answer.
A free printable audit that pressure-tests your Black Friday and Cyber Monday email plan before the busiest sales weekend of the year. Fifteen minutes with a pen. No marketing degree required.
November's coming either way.
Find out if you're ready for it.
THE PROBLEM IT SOLVES
You already know email is where the Black Friday money is. What's harder to know is whether you've actually got it handled, or whether you're quietly heading for one rushed "20% off everything" email sent to your whole list on the 24th.
This audit tells you, honestly, in fifteen minutes. Print it, tick what you've done, and whatever's left blank is your to-do list with a deadline attached.
WHAT'S INSIDE
The full Black Friday timeline, in order. Sixteen checks across four phases, from the foundation work in early October through to the part everyone forgets after Cyber Monday.
A "why it matters" on every single one. Not just what to do, but what it costs you when it's missed. So you're not just ticking boxes, you're understanding the gaps.
An honest score at the end. Add up your ticks and find out whether you're in genuinely good shape, sitting on money in the gaps, or in need of a wake-up call while there's still time to act on it.
Built by someone who's done it at volume. A decade of retail email through every peak season there is. Black Friday is the deep end, and this is the map.