Your business is brilliant.
Your branding should act like it.
Strategic, high-end branding for service providers who are done playing small online.
Because DIY branding is keeping you small.
I help women-led service businesses ditch the amateur hour look and show up like the professionals they actually are. With brand guides you'll actually use (not 47-page PDFs you'll never open).
Who This Is For?
Best for
Founder-led service businesses who:
have outgrown DIY visuals and want to look as premium as they actually are
need a brand they can use confidently and consistently (without a 47-page brand bible)
are ready to attract better-fit enquiries (and gently repel the bargain hunters)
Not for
Probably not the vibe if you:
want the cheapest logo option on the internet
need it done “yesterday” (rush = chaos tax)
aren’t ready to commit to clear feedback (good branding needs collaboration, not ghosting)
THE BRAND STARTER
For founders who need to look professional without the fuss
Stop cobbling together random design elements and get a cohesive brand identity that actually works. Perfect for service-based businesses ready to ditch the DIY look and show up consistently across all platforms. You'll get everything you need to look legitimate without the overwhelm of complicated brand systems you'll never use.
Complete visual identity (logos, colours, fonts that work together)
4 Canva templates you can actually use
Brand guide that fits in 8 pages, not 80
Packages start from $3200
The Full Fix
Everything above plus the assets to use it everywhere
Your complete brand transformation with all the marketing materials you actually need. Ideal for established service businesses ready to scale their marketing efforts with consistent, professional visuals across digital and print. No more wondering if your Instagram posts match your business cards or if your email signature looks amateur.
Extended brand guidelines
10-pack identity templates
Email signature + business stationery
File library organised so you can find things
Packages start from $5400
Brand + Website
For: Businesses who want the full brand experience plus a killer online presence ready to launch.
The full package for service businesses ready to dominate their market with professional branding and a website that actually gets results. Your brand identity, website, and marketing materials will work together seamlessly to attract premium clients and establish you as the go-to expert in your field. Perfect for consultants, coaches, and service providers launching or completely reimagining their online presence.
Everything in The Full Fix
5-6 page Squarespace website
Basic SEO setup
Copy framework included
Packages start from $9500
Why WORK
WITH me?
I’ve spent 17 years designing brands and campaigns that don’t just look good, they connect, convert, and stick in people’s heads.
I’ve worked with founder-led brands, creative start-ups, and “we grew faster than we planned” businesses who all had the same problem: their brand didn’t match their ambition.
The fix? A brand that looks legit, feels like you, and makes people stop scrolling.
THE Process
(Because You're Probably Wondering)
The process (aka: how we get you looking legit)
1) Kick-off + clarity
We get clear on what you do, who you’re for, what you don’t want to be mistaken for, and the vibe you’re actually trying to create.
2) Research + direction
I look at your market, your competitors, and what your ideal clients are already responding to (so we’re not designing in a vacuum).
3) Concepts
You’ll get clear, considered design directions to review — not 87 random options that melt your brain.
4) Refinement
We tighten the details, lock the system in, and make sure it works in the real world (not just in a pretty mock-up).
5) Delivery + handover
You get organised files, brand guidelines you’ll actually use, and templates that won’t break when you touch them.
Typical timelines (depending on feedback speed)
The Brand Starter: approx 3–4 weeks
The Full Fix: approx 4–6 weeks
Brand + Website: approx 6–8+ weeks
If you want to keep this 100% accurate to your schedule, you can swap the numbers for your real averages — the structure is what matters.
FAQ (The Questions Everyone Asks)
-
Nope. If you’re fuzzy on the “what”, we’ll sort it. Tell me your goals, what’s not working, and what you’re sick of — I’ll recommend the best-fit option.
-
Then don’t force it. Sometimes you need a tidy-up, a template system, or a website refresh first. We’ll choose the smartest next step (not the most expensive one).
-
Yes — we’ll make choices that help your brand be usable for more people (clear type, good contrast, readable layouts, and practical guidelines so your content stays consistent).
-
Yes. You’ll get properly organised files plus templates that are built for real-life use (not design-school perfectionism).
-
Quick feedback at the key milestones, and honesty. The better the input, the better the outcome (and the faster it moves).
What's Not Included
(So We're Clear)
Full copywriting, custom illustrations, premium fonts, stock photos, or photography. These get quoted separately if you need them. Rush jobs (less than 2 weeks notice) cost 15% extra because chaos isn't free.
Ready to Stop Apologising for Your Brand?
Your expertise deserves a visual identity that matches it. Let's build you a brand that opens doors instead of requiring explanations.
Not Sure Where to Start?
The $249 Creative Unjam Session — 90 minutes of pure clarity for founders drowning in visual chaos.
We'll audit what you have, identify what's working (and what's not), and create a roadmap for getting your brand sorted without overwhelm.
(Creative Unjam fee credited back if you book a package within 14 days)