Meet your
new favourite graphic designer: ME!
I'm Lauren Bird, and I've been making brands look less shit since low-rise jeans were a thing (the first time around).
Here's the thing
about me:
I've spent 17 years helping businesses figure out how to show up without looking like they designed their logo on a napkin. From scrappy start-ups to big Australian brands you'd definitely recognise, I've seen every possible branding disaster and lived to tell the tale.
What I actually do: Turn boring brands into ones people remember. Create visuals that make sense. Help founders stop hiding behind beige, "professional" bullshit that makes everyone yawn.
What I don't do: Follow trends just because everyone else is. Make your brand look like a Pinterest board threw up. Pretend that "elevated" and "luxury" are personality traits.
Why I'm good at this
I approach every brand like I'm meeting a new person — curious about what makes them tick and slightly suspicious of anyone trying too hard to impress me.
After 17 years of actually listening to what businesses want (versus what they think they should want), I've gotten pretty good at translating "I want it to feel more premium but not pretentious" into actual visual solutions that work.
The truth is: Most brands fail because they're trying to be everything to everyone. I help you figure out who you actually are and then make sure your visuals don't contradict that story.
The work I love most
Give me a founder who's outgrown their DIY phase and is ready to invest in looking professional. Someone who's built something real but whose brand is making them look smaller than they actually are.
I get genuinely excited about taking brands from "fine, I guess" to "holy shit, where did you find them?"
Bonus points if: You have strong opinions, you're not afraid to polarise people, and you're done playing it safe.
What you can expect
Straight talk. I'm not going to tell you your Canva logo is "charming" or that your colour palette "just needs tweaking." If it's not working, I'll tell you why.
Actual strategy. Pretty visuals are pointless if they're not connecting with the right people. We figure out who you're talking to first, then make it look good.
No design by committee. You hire me for my expertise, not to execute your Pinterest board. I'll listen to your ideas, but I'm not building you a logo that "combines all your favourite fonts."
READY TO STOP LOOKING AMATEUR?
If you're tired of your brand making you cringe every time you post something, let's talk. I promise it doesn't have to stay this way.
Fix My Brand and let's make it as good as your business actually is.