MEET The designer who actually listens.
I'm Lauren — brand and digital designer, regional NSW local, and the person your business has been waiting for.
Here's the thing
about me:
I'm Lauren — brand and digital designer, regional NSW local, and the person your business has been waiting for.
I started Lauren Bird Design after years of being told I should go out on my own, and spending just as many years being too scared to actually do it. Spoiler: I did it. And it turned out the only thing scarier than starting was staying stuck.
Now I get to do the thing I love every single day: help founder-led businesses, solopreneurs, and passionate small business owners build brands that turn heads, win trust, and make them genuinely excited to show up online.
What I actually do: A lot of designers will take your brief, nod along, and hand you back something that looks fine but feels like someone else entirely.
That's not how I work.
My superpower is helping you see your own business in a new and creative way. I do that by actually listening. Not just to what you're asking for, but to how you want to be perceived, what your customers need to feel, and what makes your business worth choosing over everyone else.
The result? Branding and website design that actually sounds and looks like you. Polished, purposeful, and built to do the heavy lifting for your business.
Why I'm good at this
I approach every brand like I'm meeting a new person — curious about what makes them tick and slightly suspicious of anyone trying too hard to impress me.
After 19 years of actually listening to what businesses want (versus what they think they should want), I've gotten pretty good at translating "I want it to feel more premium but not pretentious" into actual visual solutions that work.
The truth is: Most brands fail because they're trying to be everything to everyone. I help you figure out who you actually are and then make sure your visuals don't contradict that story.
What We Can Work On Together
Brand identity design: logos, colour palettes, typography systems, and brand guidelines that hold everything together.
Website design: Squarespace, Shopify, and Wix websites that look stunning and are actually built to convert.
Email design: beautifully crafted email templates and campaigns that land in inboxes and actually get opened.
Who I Work With
I love working with people who are ready to back themselves. Female founders, passionate solopreneurs, local small businesses, product makers, service providers. If you're done playing small and ready to invest in how you show up, we're going to get along just fine.
What I'm not the right fit for: people who question every line item and want to negotiate the life out of a quote. My clients trust the process, and I give them every reason to.
A Few Things About Me (Since We're Here)
I'm based in Bathurst, NSW — a regional designer with genuinely big-brand experience. Before going out on my own, I spent years working with some of Australia's most recognised retail names: designing animated email campaigns for Peter Alexander, developing campaigns for Kathmandu, building marketing collateral for Spotlight, and creating brand assets for Portmans, Dotti & Jay Jays across multiple national campaigns.
That background means I understand how design performs at scale — what actually converts, what builds brand trust over time, and what looks good in a brief but falls flat in the real world. I bring all of that to every founder-led business I work with, whether they're launching their first brand or outgrowing their DIY phase.
When I'm not designing: I'm reading (voraciously), painting or drawing just for fun, diving behind the goal posts as a goalkeeper (yes, really. Goalkeeping is basically my cardio and my therapy), or drinking what most would consider an alarming number of cups of tea.
I believe good design should feel brave. I believe business owners deserve to love what they've built. And I believe the right brand can completely change how you feel about showing up every single day.