Dotti — Email Marketing Campaign Design

The brief

Dotti is one of Australia's most recognisable young adult fashion brands — built on the idea that fashion should be fun, accessible, and a little bit fearless. Their email marketing needed to match that energy completely: bold, visually punchy, and designed to speak directly to a young audience who can spot try-hard a mile away.

The campaign needed to showcase their new range while staying true to Dotti's playful DNA — loud enough to stop the scroll, warm enough to feel genuinely inclusive.

What we created

A campaign direction built around bold colour and movement — ditching the safe, predictable fashion email formula in favour of something with real personality. Vibrant colours were used strategically to create visual interest and energy, while the imagery was deliberately chosen for its inclusivity, reflecting the real diversity of Dotti's customer base rather than a single narrow aesthetic.

The result was a cohesive campaign that felt unmistakably Dotti — fun without being chaotic, bold without being alienating, and commercial without losing its personality.

What this means for your business

Every brand has its own energy and its own audience, and the best email campaigns are the ones that actually sound and look like the brand sending them. Dotti and Kathmandu live at opposite ends of the fashion spectrum — one is high-energy youth fashion, one is premium outdoor adventure — but the design discipline is the same: understand who you're talking to, make it impossible to ignore, and give them a reason to click.

That's what I bring to every email marketing project, regardless of the industry.

Scope: Email campaign design and art direction · Campaign colour and visual strategy · Inclusive imagery direction · HTML email production · New range launch campaign