Your business is brilliant.

Your branding should act like it.

Strategic, high-end branding for service providers who are done playing small online.

Because DIY branding is keeping you small.

I help founder-led businesses ditch the amateur hour look and show up like the professionals they actually are — with nineteen years of design experience including senior work for Peter Alexander, Kathmandu, Spotlight, and Premier Retail Group behind every decision."

Open brand guidelines booklet with interior home photos on a white background, beside a closed black booklet with the logo 'The Outside PerspectivE'.

Who This Is For?

Best for

Founder-led service businesses who:

  • have outgrown DIY visuals and want to look as premium as they actually are

  • need a brand they can use confidently and consistently (without a 47-page brand bible)

  • are ready to attract better-fit enquiries (and gently repel the bargain hunters)

Not for

Probably not the vibe if you:

  • want the cheapest logo option on the internet

  • need it done “yesterday” (rush = chaos tax)

  • aren’t ready to commit to clear feedback (good branding needs collaboration, not ghosting)

A white card with a blue dove illustration, gold and black text reading 'JS CELEBRANCY a day in your life event', and soft shadows on a gray background.

THE BRAND FOUNDATION

‍ ‍

For founders ready to stop looking smaller than they actually are.

Stop cobbling together random design elements and get a cohesive brand identity that actually works. Perfect for service-based businesses ready to ditch the DIY look and show up consistently across all platforms. You'll get everything you need to look legitimate without the overwhelm of complicated brand systems you'll never use.

  • Complete visual identity (logos, colours, fonts that work together)

  • 4 Canva templates you can actually use

  • Brand guide that fits in 8 pages, not 80

Packages start from $3200

Apply for branding
Close-up of a white paper with a colorful logo and the text 'ASCOLLECTIVE'.

The Full Fix

Open magazine pages featuring home buying and settlement guides, with images of a woman with a dog, a cozy sofa with plants, and a woman with a dog on a pillow.

Everything above plus the assets to use it everywhere

Your complete brand transformation with all the marketing materials you actually need. Ideal for established service businesses ready to scale their marketing efforts with consistent, professional visuals across digital and print. No more wondering if your Instagram posts match your business cards or if your email signature looks amateur.

  • Extended brand guidelines

  • 10-pack identity templates

  • Email signature + business stationery

  • File library organised so you can find things

Packages start from $5400

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Brand + Website

Laptop and smartphone displaying a modern, minimalist interior design website with the headline "A Fresh Vision" and an image of a bright, airy dining area with large window, black chairs, white curtains, and a kitchen with plants and a counter.
Open brochure with interior design images next to a closed black booklet titled 'Brand Guidelines' in white text, on a light surface.

For: Businesses who want the full brand experience plus a killer online presence ready to launch.

The full package for service businesses ready to dominate their market with professional branding and a website that actually gets results. Your brand identity, website, and marketing materials will work together seamlessly to attract premium clients and establish you as the go-to expert in your field. Perfect for consultants, coaches, and service providers launching or completely reimagining their online presence.

  • Everything in The Full Fix

  • 5-6 page Squarespace website

  • Basic SEO setup

  • Copy framework included

Packages start from $9500

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What's Not Included

(So We're Clear)

Full copywriting, custom illustrations, premium fonts, stock photos, or photography. These get quoted separately if you need them. Rush jobs (less than 2 weeks notice) cost 15% extra because chaos isn't free.

Why WORK

WITH me?

A woman with glasses holding a white mug with a sunburst design, smiling excitedly, sitting on a brown couch against a blue background, wearing a colorful striped sweater.

I've spent 19 years designing brands and campaigns that don't just look good — they connect, convert, and stick in people's heads. That includes senior work for Peter Alexander, Kathmandu, Dotti, and Portmans, plus independent work with founder-led businesses who wanted that same level of thinking without the agency overhead.

THE Process

(Because You're Probably Wondering)

The process (aka: how we get you looking legit)

1) Kick-off + clarity
We get clear on what you do, who you’re for, what you don’t want to be mistaken for, and the vibe you’re actually trying to create.

2) Research + direction
I look at your market, your competitors, and what your ideal clients are already responding to (so we’re not designing in a vacuum).

3) Concepts
You’ll get clear, considered design directions to review — not 87 random options that melt your brain.

4) Refinement
We tighten the details, lock the system in, and make sure it works in the real world (not just in a pretty mock-up).

5) Delivery + handover
You get organised files, brand guidelines you’ll actually use, and templates that won’t break when you touch them.

Typical timelines (depending on feedback speed)

  • The Brand Starter: approx 3–4 weeks

  • The Full Fix: approx 4–6 weeks

  • Brand + Website: approx 6–8+ weeks

Recent brand work

With Love Claire

Wedding celebrant brand identity and website for a Newcastle-based celebrant servicing the Hunter Valley. See the work →

The outside Perspective

Brand refresh and full identity system for a Brisbane building design studio. See the work →

Elisa McLeod Art

Brand identity and Shopify website for an Australian fine artist. See the work →

SEE MORE EXAMPLES

FAQ (The Questions Everyone Asks)

  • Nope. If you’re fuzzy on the “what”, we’ll sort it. Tell me your goals, what’s not working, and what you’re sick of — I’ll recommend the best-fit option.

  • Then don’t force it. Sometimes you need a tidy-up, a template system, or a website refresh first. We’ll choose the smartest next step (not the most expensive one).

  • Yes — we’ll make choices that help your brand be usable for more people (clear type, good contrast, readable layouts, and practical guidelines so your content stays consistent).

  • Yes. You’ll get properly organised files plus templates that are built for real-life use (not design-school perfectionism).

  • Quick feedback at the key milestones, and honesty. The better the input, the better the outcome (and the faster it moves).

  • Proper brand identity work in Australia sits between $3,000 and $15,000 depending on scope. My packages cover the $3,200 to $9,500 range. If that's outside your budget, a $249 Creative Unjam Session is often the right first step. Read my full breakdown of brand design pricing in Australia.

  • The Brand Foundation takes around 3-4 weeks. The Full Fix is 4-6 weeks. The Brand + Website combined package typically runs 6-8+ weeks. Timelines depend partly on how fast feedback comes back — good branding is collaborative, not a one-way handover.

  • Not much, actually. A rough sense of who you serve, what you're selling, and what you want more of. If you're fuzzy on any of that, a Creative Unjam Session is the right place to clarify before we start a full brand project.

Ready to Stop Apologising for Your Brand?

Your expertise deserves a visual identity that matches it. Let's build you a brand that opens doors instead of requiring explanations.

Apply for branding

Not Sure Where to Start?

The $249 Creative Unjam Session — 90 minutes of pure clarity for founders drowning in visual chaos.

We'll audit what you have, identify what's working (and what's not), and create a roadmap for getting your brand sorted without overwhelm.

(Creative Unjam fee credited back if you book a package within 14 days)

BOOK MY BRAIN FOR 90 MINUTES →