STRATEGIC, HIGH-END BRANDING FOR

FOUNDER-LED BUSINESSES DONE PLAYING SMALL

Packages from $2,600. Most projects run two to eight weeks.

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BOOK A STICKY BEAK

Because DIY branding is keeping you small.

I help founder-led businesses ditch the amateur hour look and show up like the professionals they actually are — with twenty years of design experience including senior work for Peter Alexander, Kathmandu, Spotlight, and Premier Retail Group behind every decision.

Three ways in. Little Bird tidies up the brand you've got. Half Bird builds you a new one from scratch. Full Bird does the brand and the website together. Not sure which? That's what the Sticky Beak is for.

Who This Is For

Best for

Founder-led service businesses who:

  • have outgrown DIY visuals and want to look as premium as they actually are

  • need a brand they can use confidently and consistently (without a 47-page brand bible)

  • are ready to attract better-fit enquiries (and gently repel the bargain hunters)

  • already have a logo worth keeping and need everything else to catch up

Not for

Probably not the vibe if you:

  • want the cheapest logo option on the internet

  • need it done “yesterday” (rush = chaos tax)

  • aren’t ready to commit to clear feedback (good branding needs collaboration, not ghosting)

The LITTLE BIRD

‍ ‍

For businesses whose logo is fine and everything around it is a mess.

Sometimes the logo genuinely is not the problem.

What is missing is everything meant to sit around it, so every social post starts with picking colours from scratch and hoping they look related to last month's.

This sorts that out without redoing work that did not need redoing.

  • Colour system built around your existing logo, with codes for print and screen

  • Type system for headings and body, using fonts you can actually access

  • 2 Canva templates, set up and ready to use

  • 4 page usage guide so you stop guessing

Typical timeline: 2 weeks

From $2,600 AUD + GST

BOOK A STICKY BEAK

Worth knowing: this one keeps your existing logo. If the logo itself is letting you down, or you don't have one yet, that's a Half Bird. And if the brand and the website are both past it, ask about Flip the Bird. Tell me what you've got and I'll tell you honestly which bird you need.

THE HALF BIRD

‍ ‍

For founders ready to stop looking smaller than they actually are.

Stop cobbling together random design elements and get an identity that actually works.

Everything you need to look legitimate, without a brand system you will never open.Complete visual identity (logos, colours, fonts that work together)

  • 4 Canva templates you can actually use

  • Brand guide that fits in 8 pages, not 80

Typical timeline: 5-6 weeks

From $6,650 AUD + GST

BOOK A STICKY BEAK

THE FULL BIRD

Laptop and smartphone displaying a modern, minimalist interior design website with the headline "A Fresh Vision" and an image of a bright, airy dining area with large window, black chairs, white curtains, and a kitchen with plants and a counter.
Open brochure with interior design images next to a closed black booklet titled 'Brand Guidelines' in white text, on a light surface.

For businesses who want the full brand experience and a website ready to launch.

It's called the Full Bird because half-measures are how you ended up needing me in the first place.

Brand identity, website and marketing materials built to work together.

For consultants, coaches and service providers launching or completely reimagining their presence.

  • Everything in The Full Fix

  • 5-6 Page Squarespace Website

  • Basic SEO Setup

  • Copy framework included

From $8,500 AUD + GST

BOOK A STICKY BEAK

Why WORK

WITH me?

A woman with glasses holding a white mug with a sunburst design, smiling excitedly, sitting on a brown couch against a blue background, wearing a colorful striped sweater.

I've spent twenty years designing brands and campaigns that don't just look good — they connect, convert, and stick in people's heads. That includes senior work for Peter Alexander, Kathmandu, Dotti, and Portmans, plus independent work with founder-led businesses who wanted that same level of thinking without the agency overhead.

THE Process

(Because You're Probably Wondering)

The process (aka: how we get you looking legit)

1) Kick-off + clarity
We get clear on what you do, who you’re for, what you don’t want to be mistaken for, and the vibe you’re actually trying to create.

2) Research + direction
I look at your market, your competitors, and what your ideal clients are already responding to (so we’re not designing in a vacuum).

3) Concepts
You’ll get clear, considered design directions to review — not 87 random options that melt your brain.

4) Refinement
We tighten the details, lock the system in, and make sure it works in the real world (not just in a pretty mock-up).

5) Delivery + handover
You get organised files, brand guidelines you’ll actually use, and templates that won’t break when you touch them.

Typical timelines (depending on feedback speed)

  • The Little Bird: approx 2 weeks

  • The Half Bird: approx 5 to 6 weeks

  • The Full Bird: approx 8 to 10 weeks

Recent brand work

With Love Claire

Wedding celebrant brand identity and website for a Newcastle-based celebrant servicing the Hunter Valley. See the work →

The outside Perspective

Brand refresh and full identity system for a Brisbane building design studio. See the work →

Elisa McLeod Art

Brand identity and Shopify website for an Australian fine artist. See the work →

SEE MORE EXAMPLES

FREQUENTLY ASKED QUESTIONS

  • Nope. If you’re fuzzy on the “what”, we’ll sort it. Tell me your goals, what’s not working, and what you’re sick of — I’ll recommend the best-fit option.

  • Then don’t force it. Sometimes you need a tidy-up, a template system, or a website refresh first. We’ll choose the smartest next step (not the most expensive one).

  • Yes — we’ll make choices that help your brand be usable for more people (clear type, good contrast, readable layouts, and practical guidelines so your content stays consistent).

  • Yes. You’ll get properly organised files plus templates that are built for real-life use (not design-school perfectionism).

  • Quick feedback at the key milestones, and honesty. The better the input, the better the outcome (and the faster it moves).

  • Brand-only runs $2,600 (Little Bird) to $6,650 (Half Bird) plus add-ons. Full Bird runs $8,500 to $13,800. Australia-wide, large scale identity work sits between $3,000 and $15,000.

  • The Brand Foundation takes around 3-4 weeks. The Full Fix is 4-6 weeks. The Brand + Website combined package typically runs 6-8+ weeks. Timelines depend partly on how fast feedback comes back — good branding is collaborative, not a one-way handover.

  • Not much, actually. A rough sense of who you serve, what you're selling, and what you want more of. If you're fuzzy on any of that, a Creative Unjam Session is the right place to clarify before we start a full brand project.

  • Probably not. If your logo is doing its job and the problem is that nothing around it matches, a Brand Refresh is the right size of fix. You keep the logo and get the colour system, type system, templates and usage guide that should have come with it. A full rebrand is for when the logo itself is the thing holding you back, or when what you sell has changed enough that the old identity no longer fits.

Ready to Stop Apologising for Your Brand?

Your expertise deserves a visual identity that matches it. Let's build you a brand that opens doors instead of requiring explanations.

START A PROJECT

Not Sure Where to Start?

The $249 Creative Unjam Session — 90 minutes of pure clarity for founders drowning in visual chaos.

We'll audit what you have, identify what's working (and what's not), and create a roadmap for getting your brand sorted without overwhelm.

(Creative Unjam fee credited back if you book a package within 14 days)

BOOK MY BRAIN FOR 90 MINUTES →