DIY branding looks free, but it's not. Here's what your Canva logo is actually costing your business — and why the real bill usually lands about 18 months in.

Brand design in Australia ranges from $200 to $50,000+ — and the gap exists for real reasons. Here's an honest guide to what each tier actually gets you.

AI imagery is changing what small businesses can look like online. Here's what's actually possible when a designer drives the tool properly, not the other way around.

There's a brief I've heard more times than I can count across 19 years of brand design work. "We want something timeless." And I always nod, because I understand what they mean. The problem is that what they're describing and what they're asking for are almost always two completely different things — and the gap between them is where brands go to age badly.

Go and look at five small business Instagram profiles in your industry right now. Notice anything? The same sans-serif wordmark. The same muted palette. The same abstract mark that could mean anything or nothing. This is what happens when thousands of businesses generate their logos from the same AI tools — and it's costing them clients.

Website quotes in Australia range from $100 to $50,000+. Here's what each price point actually gets you, and what your small business should really budget.

You built the website, got the photos just right, and hit publish feeling pretty good about yourself. Then you typed your business name into Google and found nothing. If that's you, welcome to the club. Here's exactly why your Squarespace site isn't showing up — and what to actually do about it.

There’s nothing wrong with DIY branding when you’re starting out. Seriously. If you’re bootstrapping a business and you need a logo, a website, and some social templates yesterday, doing it yourself with Canva and a free font from Google is a perfectly reasonable decision. I’d rather you do that than wait until everything’s “perfect” and never launch at all.

The problem is when your business grows but your brand doesn’t grow with it. And honestly? Most people don’t notice it’s happening until it’s already costing them.

Here’s how to tell if you’re there.

Let’s skip the part where I pretend this is a complicated question.

You’re Googling this because you’re thinking about hiring a brand designer, you’ve got a number in your head, and you want to know if it’s going to make you cry or not. Fair enough. I’ll give you real numbers, tell you what you should expect at each level, and be honest about where most people accidentally set their money on fire.

Hot take: your next great idea isn't hiding in a carousel, a mastermind recap, or someone else's morning routine. It's waiting in that awkward, fidgety space called boredom. You know, that bit between "I should check emails" and "I deserve a snack."

It is a truth that should be universally acknowledged that small businesses must invest in their websites in 2021.

After the disaster of a year that was 2020, 2021 has so kindly kept the chaos dialled to 100.

What does having an animal in your logo say about your small business? Does your business need an animal-inspired logo? Get in touch!

A quick guide to when it is time to consider refreshing your small business’s branding. Not sure where to begin? Get in touch for some expert branding services.

A brief history of logos and humanity’s fascination with representing ourselves through visual means.

Here’s your chance to find out why is important for small business owners to understand the relationship between branding and logos.

How many people have told you recently that your branding doesn't matter and it's more about your product/service quality than a logo? A tonne of business coaches out there are spouting this kind of rubbish without really understanding what they're saying. They will tell you it's all about harnessing your selling power and will try and sell you the shirt off of your own back.

EDMs (Electronic Direct Mail) are a powerful marketing tool for small businesses. Discover some inside info from a copywriter and designer on how to create an effective EDM to capture your customers’ interest. Plus check out the example of an EDM at the end of the blog which demonstrates how easily you can apply our copy and design tips.

Contacting a copywriter or designer can be a bit stressful for small business owners. You may not be 100% sure of what you need done, or what information you need to supply for the project to commence.

Stuck on which professional creative to hire? We reveal the key differences between various types of designers and copywriters.

Attention: Small Business Owners. Discover the top 5 benefits of working directly with professional creatives – which will help you tackle your branding and marketing to-do list.