Lauren Bird Lauren Bird

5 Signs Your Business Has Outgrown Its DIY Branding

There’s nothing wrong with DIY branding when you’re starting out. Seriously. If you’re bootstrapping a business and you need a logo, a website, and some social templates yesterday, doing it yourself with Canva and a free font from Google is a perfectly reasonable decision. I’d rather you do that than wait until everything’s “perfect” and never launch at all.

The problem is when your business grows but your brand doesn’t grow with it. And honestly? Most people don’t notice it’s happening until it’s already costing them.

Here’s how to tell if you’re there.

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Lauren Bird Lauren Bird

How Much Does a Brand Designer Cost in Australia?

Let’s skip the part where I pretend this is a complicated question.

You’re Googling this because you’re thinking about hiring a brand designer, you’ve got a number in your head, and you want to know if it’s going to make you cry or not. Fair enough. I’ll give you real numbers, tell you what you should expect at each level, and be honest about where most people accidentally set their money on fire.

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Lauren Bird Lauren Bird

Boredom: Your Secret Creative Superpower

Hot take: your next great idea isn't hiding in a carousel, a mastermind recap, or someone else's morning routine. It's waiting in that awkward, fidgety space called boredom. You know, that bit between "I should check emails" and "I deserve a snack."

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Lauren Bird Lauren Bird

Why do we love logos?

A brief history of logos and humanity’s fascination with representing ourselves through visual means.

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Lauren Bird Lauren Bird

The biggest reason why Business Coaches are wrong and your branding is your most important asset

How many people have told you recently that your branding doesn't matter and it's more about your product/service quality than a logo? A tonne of business coaches out there are spouting this kind of rubbish without really understanding what they're saying. They will tell you it's all about harnessing your selling power and will try and sell you the shirt off of your own back.

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Lauren Bird Lauren Bird

Canva or Graphic designer? Decide for yourself.

I feel the need to address a pretty colossal elephant in the room. This feeling is something that has been eating away at me for a few years now and has become so in your face that I can no longer ignore it. I am tired of people reducing my industry to what feels like a two-week short course. With the social distancing, working from home and self-isolation that is gripping our culture I am seeing an influx of posts on social media with people asking what they can do to fill in all their spare time, or what they can do to cover their loss of income. When you read through the replies are littered suggestions of learning Graphic Design on youtube or Digital Design on platforms such as Udemy or LinkedIn Learning.

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