Branding and websitesfor founder led businesses that are done playing small

Based in Bathurst, NSW. Working with founders Australia-wide.

START MY PROJECT
START MY PROJECT

I'm Lauren — a Bathurst-based brand and web designer for founder-led businesses who are done playing nice with the Canva template. Nineteen years deep in this industry, including years designing for Peter Alexander, Kathmandu and Spotlight. These days I'm putting that same big-brand firepower into Squarespace websites and brands for independent businesses across regional NSW and Australia-wide — the kind that want to look expensive, sound like themselves, and actually get found on Google.

With Love Claire logo design in rose gold foil, brand identity for Newcastle celebrant by Lauren Bird Design

BRAND DESIGN

Brand identity design for founder-led businesses who've outgrown the "I'll just fix it in Canva" phase. Strategy, logo system, colour palette, typography, and a brand guide that doesn't go to die in a folder somewhere.

Squarespace website design for JS Celebrancy, a Bathurst NSW wedding celebrant, by Lauren Bird Design

WEBSITE DESIGN

Custom Squarespace and Shopify websites built to convert browsers into enquiries. Mobile-first, SEO-ready, and designed so you can manage it yourself without calling me every five minutes.

Peter Alexander email marketing campaign design on mobile, by brand and email designer Lauren Bird

EMAIL DESIGN

Email campaign design and automated sequences that look on-brand and actually get opened. Klaviyo, Mailchimp, Flodesk — I'll work with whatever doesn't make you want to throw your laptop.

SEE MORE EXAMPLES
SEE MORE EXAMPLES
A graphic design woman with glasses smiling at the camera against a dark blue background.

How we work together

1. Unjam your ideas
We start with a Creative Unjam session. You bring the brain dump, I bring the clarity. Together we sort what stays, what goes, and what your brand and website actually need to do.

2. Build the good stuff
Then I design the branding, website and digital bits that back you up. No 47 page brand doc gathering dust. Just useful, useable design that feels like you and makes sense to your clients.

3. Launch without the cringe
You get a brand and website you are proud to send people to. No more “just ignore my logo” energy. Just clear, confident, very you visibility.

BOOK A CREATIVE UNJAM
BOOK A CREATIVE UNJAM

I’m here for founder led, service based businesses that are too good to be stuck with “good enough” visuals. Whether you need a full brand and website build or a smart refresh of what you’ve already got, we’ll create something that feels like you, works hard in the background and doesn’t look like every other Pinterest template on the internet.

Squarespace website homepage design for Newcastle wedding celebrant With Love Claire, shown on desktop
Elisa McLeod Art logo design with copper foil monogram, brand identity for Australian pen artist
First home buyers guide design for Perth mortgage broker AS Collective, print and digital lead magnet
Open magazine page displaying images of a chef, a plated dish, a restaurant interior, and a graphic with a four-leaf clover symbol. Next to the magazine, an electronic device shows a cover with abstract artwork and the text 'THE NET-ZERO SUPER CLUB O
A person holding a smartphone displaying a clothing and home decor website with a washing machine, a woman’s legs in socks and shoes, and a promotional message about a sale. The background shows a wooden table with two glasses of pink-colored drinks.
A modern desk setup with a computer, various decorations, and framed black and white leaf artwork against a dark wall.

19+ years of brand and design experience. A regional girl with big-brand know-how. And a genuine love for helping founder-led businesses look the part — and then some.

I'm Lauren, and I'm the person you call when you're done DIY-ing your brand into something that makes you cringe. Whether it's a full rebrand, a new website, or copy that finally sounds like you — I've got you.

Based in Bathurst and working with businesses across Central West NSW — from trades and construction to health and wellness to cafes and restaurants.

WORK WITH ME
WORK WITH ME

  • AMIE J FOrelocks & Fleece - PERTH, WA

    Lauren was able to create my business logo based on a rough sketch and some colour swatches. She captured elements of the business name within the graphics and identified fonts and colours that complement my creative business’s vibe.

    She also designed the layout and colour scheme for my website ­– taking it from average to amazing! With Lauren’s experienced design skills, my website effortlessly projects the approachable yet professional impression I wanted to convey to clients.

    I couldn’t have managed my business’s branding without Lauren’s expert eye for detail and her commitment to finding a practical solution to my website’s design and functionality.

  • JIM S - JS CELEBRANCY - BATHUST NSW

    BRANDING & WEBSITE

    Lauren designed and created my wonderful new business logo, website, business cards, and more... she was super amazing to work with as everything I wanted felt heard. 

    Lauren made my thoughts come to life in the most amazing way possible, which has so many people talking and asking questions. I can’t thank Lauren enough for her support in getting my business up and running, I thoroughly recommend her for all your designing needs!

  • Nathalie Knight - THE OUTSIDE PERSPECTIVE - BRISBANE

    We had the pleasure of working with Lauren Bird on our branding journey, and the experience was fantastic from start to finish. Lauren guided our logo transformation, led a full website overhaul, refined our colour palette, and redesigned all our business documents. She also collaborated seamlessly with a copywriter we chose to work with, making the whole process truly collaborative.

    Lauren is one of the most approachable graphic designers you could work with—always available, no matter how small the question. She brings an extensive wealth of knowledge and experience, making her an invaluable resource throughout the process. She truly captured the essence of who we are and brought it to life with a clean, professional, and unique design.

  • Pania Henry - ASCOLLECTIVE - PERTH, WA

    I cannot rave about Lauren and her amazing work for me! Thank you for the endless phone calls, meetings and being able to correctly interpret what I wanted. Laurens supportive and educational approach helped mould my brand and exceeded my expectations. My branding, website & print materials are unique to me and my business and reflect my messaging to and exceptional standard. I cant thank you enough! Keep flourishing =)

Your brand should work as hard as you do. Ready to build one that actually does? Start your project