Your business is the real deal. Time your brand caught up.

Brand identity, websites and email design for founder-led businesses across Australia.

Strategic design that makes you look as legit as you already are — without the agency price tag or the agency attitude.

Let's talk about it
Let's talk about it

I'm Lauren — a Bathurst-based brand and web designer for founder-led businesses who are done playing nice with the Canva template. Nineteen years deep in this industry, including years designing for Peter Alexander, Kathmandu and Dotti. These days I'm putting that same big-brand firepower into Squarespace websites and brands for independent businesses across regional NSW and Australia-wide — the kind that want to look expensive, sound like themselves, and actually get found on Google.

What I Actually Do

  • Brand Identity

    Logo, palette, typography, voice, the lot. Built around who you actually are, not who a template thinks you should be.

    Learn More ABOUT BRAND DESIGN

  • Graphic Design

    Social tiles, print campaigns, brochures, infographics, signage, the design assets your business actually needs to show up properly. On-brand, on-strategy, no Canva chaos.

    LearN MORE ABOUT GRAPHIC DESIGN

  • Website Design

    Squarespace, Shopify, Wix. Sites that look the part and convert. SEO-ready out of the box.

    I NEED A NEW WEBSITE

  • Email Design

    Klaviyo, Flodesk, Mailchimp. Welcome flows, campaigns, automations that don't sound like a robot wrote them.

    DESIGN MY EMAILS FOR ME
A graphic design woman with glasses smiling at the camera against a dark blue background.

How It Works

Three steps. No surprises.

1. Fit Check (15 min, free) We figure out if we click and what you actually need. No pitch, no pressure.

2. Creative Unjam (90 min, $249) We map your strategy, lock in the timeline and investment. Credited back when you book the build.

3. Build & Launch Weekly check-ins, clean handover, 30-day launch warranty. Then you're live.

BOOK A FIT CHECK
BOOK A FIT CHECK

I’m here for founder led, service based businesses that are too good to be stuck with “good enough” visuals. Whether you need a full brand and website build or a smart refresh of what you’ve already got, we’ll create something that feels like you, works hard in the background and doesn’t look like every other Pinterest template on the internet.

Squarespace website homepage design for Newcastle wedding celebrant With Love Claire, shown on desktop
Elisa McLeod Art logo design with copper foil monogram, brand identity for Australian pen artist
First home buyers guide design for Perth mortgage broker AS Collective, print and digital lead magnet
Open magazine page displaying images of a chef, a plated dish, a restaurant interior, and a graphic with a four-leaf clover symbol. Next to the magazine, an electronic device shows a cover with abstract artwork and the text 'THE NET-ZERO SUPER CLUB O
A person holding a smartphone displaying a clothing and home decor website with a washing machine, a woman’s legs in socks and shoes, and a promotional message about a sale. The background shows a wooden table with two glasses of pink-colored drinks.
A modern desk setup with a computer, various decorations, and framed black and white leaf artwork against a dark wall.
Smiling woman with glasses and curly hair surrounded by falling confetti in front of a dark blue background, overlaid on abstract watercolor shapes.

Why I'm Different

19+ years. Zero corporate stiffness.

I've spent two decades designing for some of Australia's biggest retailers — Peter Alexander, Kathmandu, Dotti, Portmans. I learned what makes commercial design actually work: not just look pretty, but sell, convert, and hold up under pressure.

Now I bring that same eye to founder-led businesses. Same standard. Different scale. None of the agency overhead.

If you've been burned by a designer who ghosted you, an agency that talked down to you, or a template that never quite fit — I'm probably the antidote.

WORK WITH ME
WORK WITH ME

  • AMIE J FOrelocks & Fleece - PERTH, WA

    Lauren was able to create my business logo based on a rough sketch and some colour swatches. She captured elements of the business name within the graphics and identified fonts and colours that complement my creative business’s vibe.

    She also designed the layout and colour scheme for my website ­– taking it from average to amazing! With Lauren’s experienced design skills, my website effortlessly projects the approachable yet professional impression I wanted to convey to clients.

    I couldn’t have managed my business’s branding without Lauren’s expert eye for detail and her commitment to finding a practical solution to my website’s design and functionality.

  • JIM S - JS CELEBRANCY - BATHUST NSW

    BRANDING & WEBSITE

    Lauren designed and created my wonderful new business logo, website, business cards, and more... she was super amazing to work with as everything I wanted felt heard. 

    Lauren made my thoughts come to life in the most amazing way possible, which has so many people talking and asking questions. I can’t thank Lauren enough for her support in getting my business up and running, I thoroughly recommend her for all your designing needs!

  • Nathalie Knight - THE OUTSIDE PERSPECTIVE - BRISBANE

    We had the pleasure of working with Lauren Bird on our branding journey, and the experience was fantastic from start to finish. Lauren guided our logo transformation, led a full website overhaul, refined our colour palette, and redesigned all our business documents. She also collaborated seamlessly with a copywriter we chose to work with, making the whole process truly collaborative.

    Lauren is one of the most approachable graphic designers you could work with—always available, no matter how small the question. She brings an extensive wealth of knowledge and experience, making her an invaluable resource throughout the process. She truly captured the essence of who we are and brought it to life with a clean, professional, and unique design.

  • Pania Henry - ASCOLLECTIVE - PERTH, WA

    I cannot rave about Lauren and her amazing work for me! Thank you for the endless phone calls, meetings and being able to correctly interpret what I wanted. Laurens supportive and educational approach helped mould my brand and exceeded my expectations. My branding, website & print materials are unique to me and my business and reflect my messaging to and exceptional standard. I cant thank you enough! Keep flourishing =)

Your brand should work as hard as you do. Ready to build one that actually does? Start your project