PETER ALEXANDER
EMAIL MARKETING DESIGN

Peter Alexander, the luxurious Australian-owned pyjama brand, requires ongoing support for its email marketing.

A campaign direction for Peter Alexander came together, leveraging the fun, playful imagery showcasing their new range. Using animation as a tool to create visual interest with a focus on slapstick humour, a compelling and cohesive campaign was born. The direction of the initial emails created the basis for the lookbook complete with image mapped items linking through to the shoppable items.