PETER ALEXANDER
EMAIL MARKETING DESIGN

Peter Alexander, the luxurious Australian-owned pyjama brand, requires ongoing support for its email marketing.

A campaign direction for Peter Alexander came together, leveraging the fun, playful imagery showcasing their new range. Using animation as a tool to create visual interest with a focus on slapstick humour, a compelling and cohesive campaign was born. The direction of the initial emails created the basis for the lookbook complete with image mapped items linking through to the shoppable items.

Screenshot of a mobile and web page for Peter & Alexander clothing and laundry brand, featuring models in sleepwear and loungewear, laundry machines, and promotional discounts.
A bottle of fabric softener on a white textured surface against a plain white background.
Person with colorful pajamas and red slippers doing laundry, sticking head and upper body into a front-loading washing machine. Laundry supplies on a wooden bench nearby. Promotional text advertising 15% off storewide and free delivery on orders over $150.
A collage of Peter Alexander's clothing store advertisements featuring various sleepwear and loungewear, with discounts, product images, and store information.
Online laundry store homepage featuring women in cozy pajamas, laundry machines, and promotional banners for discounts and new collections.