Your business is brilliant.
Your website should act like it.
Squarespace and Shopify sites that hold up under pressure and actually convert.
If your website is behaving like a digital brochure, it gets treated like one. People land, scroll twice, and go. You keep getting vague messages and price questions instead of confident "how do I book" enquiries.
I build websites that make it easy for the right people to understand what you do, trust you quickly, and take the next step without overthinking it.
Three ways to sort the website.
The Preen fixes what you've got.
The Nest builds you a new Squarespace site.
The Nest Egg Build is for selling properly.
And if the brand needs sorting too, that's the Full Bird: brand and website in one go.
IS THIS FOR YOU?
This works well if you
Have grown past a DIY site and need something that matches the business you actually run
Are established, referred often, and losing people at the website
Sell products and want Shopify built properly rather than bolted together
Want to update it yourself afterwards without breaking anything
Have a site that mostly works and needs someone to fix what's quietly wrong
Someone else is a better fit if you
Want WordPress, custom development or something I'd need a developer for
Need it live next week
Are looking for the cheapest possible option, which is a completely valid choice
Want a template installed with your logo dropped on top. Plenty of people do that well for less
The Nest
Squarespace website for service businesses who want it sorted once.
A complete Squarespace site built from strategy up rather than decorated after the fact.
Five to six pages, designed and built on Squarespace
Page structure and content plan, so you know exactly what goes where
Built clean for search: sensible page hierarchy, fast load, optimised images
Mobile-optimised and tested properly
Training session so you can run it yourself
Timeline: 4 to 5 weeks
$5,600 AUD + GST
THE NEST EGG
Shopify site for product businesses that need to actually sell.
A full build, configured end to end. More work than a brochure site because there's a checkout that has to take money reliably, and that's where most cheap builds fall over.
Store designed and built on Shopify
Products, variants and collections set up
Payments, shipping and tax configured and tested
Essential apps selected and installed, nothing you don't need
Training session covering orders, products and updates
Timeline: 5 to 6 weeks
$6,900 AUD + GST
IF YOU ALREADY HAVE A SITE
The Preen
For a website that works but is quietly letting you down.
Your site is fine. It's also slow on mobile, has three broken links, an old phone number in the footer and a contact form nobody has tested since 2023. This catches all of it.
Full audit across speed, mobile, links and structure
Broken links, forms and typos fixed
Page titles and descriptions written properly
Image sizes and alt text sorted
Written summary of anything bigger that needs your decision
Timeline: 1 week
$950 AUD + GST
OR GO THE FULL BIRD
If the brand is as tired as the site, don't fix them separately six months apart. The Full Bird is brand and website built together, from $8,500. Same designer, same brain, one launch day.
Recent WEBSITE work
MACQUARIE UNITED FOOTBALL CLUB
A full rebuild moving a community club off WordPress and onto something they can run themselves.
See the work →
Arid Skincare
Website redesign for a Central West skincare brand.
See the work →
Elisa McLeod Art
Brand identity and Shopify website for an Australian fine artist. See the work →
ONGOING WEBSITE SUPPORT
For businesses that are done logging into Squarespace at 10pm.
Website Care, $450 per month
Two hours of changes each month, plus updates, backups and someone keeping an eye on things. Text swaps, image changes, new testimonials, price updates. The small stuff that piles up.
Website Partner, $1,300 per month
Eight hours a month at a better rate than project work. Everything in Care, plus new pages, campaign landing pages and seasonal updates.
Month to month, no lock-in, and no awkward conversation if you want to stop.
HOW WE'LL WORK TOGETHER
1. Book a Sticky Beak. Fifteen minutes, free.
You tell me what you need and roughly when. I tell you which package fits, or whether a Tune-Up would do the job for a tenth of the price. Plenty of sites don't need rebuilding.
2. Brief and quote
A short written brief covering pages, scope and who's doing what. Fixed price, fixed scope, clear timeline.
3. Design and build
Homepage design first for sign-off, then the rest built out. You see it at milestones rather than getting silence and then a reveal.
4. Launch and handover
Tested across devices, then a recorded training session so you can run it yourself. Thirty days of questions included, because things always come up in week three.
Answers, before you have to ask
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For a professionally designed small business site, the Australian market runs roughly $3,000 to $10,000 for a service business and $6,000 to $20,000 for ecommerce. Below about $2,000 you're generally buying a template with your logo on it, which is a legitimate option and a different thing. My builds start at $5,600. Domain and hosting sit separately, usually $300 to $600 a year.
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Shopify if selling products online is the main job of the site. It handles inventory, variants, shipping and tax in ways Squarespace doesn't, and the checkout is better. Squarespace for everything else, including service businesses, portfolios, and businesses selling a handful of products alongside their main offer. If you're not sure, the Sticky Beak sorts it in about five minutes.
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No, and that's deliberate. Copywriting is its own discipline and the people who do it well do only that. I'll give you the page structure and a content plan so you know exactly what each page needs and how much of it. If you'd rather hand the writing over, I'll point you at someone good.
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I build sites so they're structurally sound: clean page hierarchy, sensible URLs, fast load, optimised images, proper mobile behaviour. That foundation is included in every build.
Ongoing SEO is a separate discipline and a specialist will get you further than a designer having a go. If ranking is a priority, I'll introduce you to someone who does it properly.
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No. I build on Squarespace and Shopify because they're platforms you can maintain yourself without a developer on retainer. WordPress is powerful and it's also a plugin update away from breaking on a Sunday. If WordPress is genuinely what you need, I'll point you at someone good.
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Yes, and that's the point. Every build includes a training session, recorded so you can go back to it. Squarespace and Shopify are both built for owners to run themselves. If you'd rather not, the support plans exist for exactly that.
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Four to five weeks for a Squarespace build, five to six for Shopify. That clock starts when I have your content, not when you book. Content is almost always what causes delays, so we agree a date for it in the brief.
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Your brand files, your written content, and any images you want used. If you don't have brand files, we should talk about brand design first, because building a website on an undefined brand means making brand decisions inside a website project.
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Squarespace and Shopify both include hosting, so there's nothing separate to arrange. If you already own a domain we point it at the new site. If you don't, I'll help you get one.
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Brand identity and website built together as one project, from $8,500. Same designer, same thinking, one launch day. It works out cheaper than doing them separately six months apart, and the site gets built by the person who set the brand rules.
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Constantly. I'm in Bathurst NSW and work across Central West NSW including Orange, Mudgee, Lithgow, Blayney, Oberon and Cowra, plus clients Australia-wide from Perth to Brisbane. Most builds run entirely over email and video calls. If you're local and would rather sit down properly, that's easy too.
Ready when you are
Tell me what you've got, what's not working, and roughly when you want it live. You'll get a fixed price and a timeline you can plan around.
Lauren Bird Designs. Squarespace and Shopify websites for founder-led businesses. Bathurst NSW, working Australia-wide.