
Websites That
Actually Make You Money
Custom websites that work as your hardest-working employee (and look absolutely gorgeous whilst doing it).
Your website isn't a digital brochure — it's your 24/7 salesperson who never takes a day off. But if visitors are bouncing faster than they arrived, or you're embarrassed to send people to your current site, we've got a problem.
Here's what most businesses get wrong: They focus on making their website look pretty instead of making it work strategically. A stunning website that doesn't convert is just expensive wallpaper.
Let's build you a website that turns browsers into buyers.
Why Your Website is Your Business's
Most Important Asset
Think about it: Your website is often the first impression people have of your business. It's working (or not working) for you every hour of every day. It should be your best salesperson, your most persuasive marketing piece, and your most reliable lead generator all rolled into one.
What happens when your website works strategically:
Visitors understand exactly what you do within seconds
People trust you before they even contact you
Your ideal clients self-select and reach out
You can charge premium prices because you look premium
Your website generates leads whilst you sleep
What happens when it doesn't:
Potential clients leave within seconds
You have to over-explain what you do in every conversation
You lose business to competitors with better websites
You avoid networking because you're embarrassed by your online presence
Website Strategy
& Custom Design
The "finally, a website I'm proud to show off" transformation
Investment: Starting at $3,500
Timeline: 4-6 weeks
Perfect for businesses ready to stop making excuses for their online presence and start converting visitors into customers.
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Website audit — What's working, what's not, what's missing entirely
User journey mapping — From first visit to purchase decision
Competitor analysis — Find your digital competitive advantage
Content strategy — What to say, where to say it, and how to say it
Technical requirements — Platform selection and functionality needs
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Custom website design — Built on Squarespace, Shopify, or Wix
Up to 7 strategic pages — Home, About, Services, Portfolio, Blog, Contact, plus one custom page
Mobile optimisation — Flawless experience on every device (because 60% of traffic is mobile)
Speed optimisation — Fast loading times that don't lose sales
Brand integration — Perfectly aligned with your visual identity
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SEO foundation setup — So Google can actually find you
Analytics integration — Track what matters for your business
Contact form optimisation — Capture leads without friction
Social media integration — Connect all your digital touchpoints
Training session — Learn to update content confidently
What makes this different: Every element is strategically placed to guide visitors toward becoming customers. Your website won't just look professional — it'll convert.
Perfect if: You're tired of sending people to a website that makes you cringe, or your current site looks decent but doesn't generate leads.
E-commerce Website Development
The "online shop that actually sells" solution
Investment: Starting at $4,500
Timeline: 6-8 weeks
For product-based businesses ready to turn their website into a sales machine that works around the clock.
Everything from Website Strategy & Custom Design, plus:
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Shopify store setup — Platform specifically built for selling
Product page optimisation — Photos, descriptions, and pricing that convert
Shopping cart optimisation — Remove every barrier to purchase
Checkout flow design — Reduce abandoned carts and increase sales
Payment gateway integration — Secure, seamless transactions
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Email capture strategy — Turn browsers into subscribers
Customer review system — Social proof that sells for you
Inventory management setup — Backend systems that actually work
Shipping calculator integration — Clear costs upfront
Abandoned cart recovery — Win back lost sales automatically
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Sales tracking setup — Know what's working and what isn't
Google Analytics e-commerce — Detailed sales reporting
Conversion rate optimisation — Continuous improvement strategy
Perfect if: You're selling products online and your current setup feels clunky, unprofessional, or just isn't converting browsers into buyers.
Website Refresh & Optimisation
The "same site, better results" upgrade
Investment: Starting at $2,200
Timeline: 2-3 weeks
For businesses with decent websites that just need strategic improvements to start converting better.
What we optimise:
Homepage conversion elements — Headlines, calls-to-action, value propositions
About page storytelling — Connect with visitors emotionally and build trust
Service/product page clarity — Make it crystal clear what you offer and why they need it
Contact page optimisation — Remove friction from getting in touch
Mobile experience fixes — Solve anything that's broken on phones
SEO quick wins — Low-hanging fruit for better search rankings
Loading speed improvements — Because slow sites lose sales
Bonus inclusions:
Content audit and recommendations — What to keep, change, or add
Conversion tracking setup — Measure your improvements
30-day performance review — See the impact of changes
Perfect if: Your website looks okay but isn't generating the leads or sales you need, or you've had the same site for years and it needs refreshing.
Website + Brand Integration
The "cohesive brand experience everywhere" package
Investment: Starting at $6,000
Timeline: 6-8 weeks
For businesses getting a brand refresh who want their website to match their new identity perfectly.
Complete brand and website alignment:
Brand guideline integration — Website perfectly reflects your new visual identity
Custom website design — Built from scratch with your new brand
Email template design — Marketing materials that match your site
Social media integration — Cohesive experience across all platforms
Business collateral updates — Ensure everything works together
What you get:
Everything from Website Strategy & Custom Design
Brand-aligned email templates
Social media banner set
Business card design that matches your website
Consistent visual experience across all touchpoints
Perfect if: You're getting a complete rebrand and want every customer touchpoint to feel intentional and cohesive.
Platform Expertise
Squarespace: Perfect for service businesses and creative professionals who want beautiful, user-friendly sites
Shopify: The gold standard for e-commerce with powerful selling features
Wix: Great for businesses wanting maximum customisation flexibility
Not sure which platform suits your business? We'll recommend the best option during your strategy session.
Why WORK
WITH me?
I’ve spent 17 years designing brands and campaigns that don’t just look good, they connect, convert, and stick in people’s heads.
I’ve worked with founder-led brands, creative start-ups, and “we grew faster than we planned” businesses who all had the same problem: their brand didn’t match their ambition.
The fix? A brand that looks legit, feels like you, and makes people stop scrolling.
Ready to Stop Apologizing for Your WEBSITE?
Your expertise deserves a digital presence that matches it. Let's create something that converts visitors into customers and makes you excited to send people to your website.
P.S. — Need email marketing to nurture those new website leads? Your emails should work seamlessly with your new site. Check out my email marketing services for the complete digital strategy.

Not Sure Where to Start?
The $249 Creative Unjam Session — 90 minutes of pure clarity for founders drowning in visual chaos.
We'll audit what you have, identify what's working (and what's not), and create a roadmap for getting your brand sorted without overwhelm.