Your customers gave you their email address.
Do something good with it.
I spent ten years designing email for Kathmandu, Fuji Xerox and the Just Group, where a campaign went to hundreds of thousands of people and had to earn its keep by Monday morning. Now I do the same thing for independent businesses in the Central West, at a size that makes sense for you.
You get the strategy, the design, the build, the send and the report. You get to go back to running your business.
Email is the only marketing channel you actually own. Instagram can change the algorithm, Google can change the rules, but your list is yours and it's sitting there, mostly ignored, while you post reels at 9pm.
Done well, email is the cheapest sale you'll ever make. Done badly, it's a newsletter nobody opens and a lot of guilt. I do the first one.
Who this works for
Product businesses on Shopify or Squarespace with a list of 300 or more and no idea what to send them
Service businesses who get enquiries, do great work, and then never speak to those people again
Anyone who set up Mailchimp in 2019, sent two emails, and has been quietly avoiding it since
If your list is under 300, start with the set-up package below and we'll build it together. If it's over 5,000 and you're sending weekly, skip to the retainer.
The Set-Up —
get it working properly
From $2,400 · one-off · 3 to 4 weeks
For businesses starting from scratch or starting again.
Platform set-up in Klaviyo, Flodesk or Mailchimp (I'll tell you which one, honestly)
A branded master template that looks like your business and works on a phone
Sign-up form on your site and a reason for people to fill it in
A three-part welcome sequence that welcomes people instead of immediately trying to sell them something
One campaign sent together, so you've seen it done once
A one-page cheat sheet for doing it yourself, if that's the plan
The Retainer — I run it, you approve it
From $1,800/month· minimum 3 months · the one most people need
This is the feature offer, and it's the one I'm best at.
Each month:
A short planning call (15 minutes, I'll have already looked at your numbers)
Two to four campaigns designed, written, built, tested and sent
One automation built or improved each month until the essentials are done: welcome, abandoned cart, post-purchase, win-back
A plain-English report of what worked and what we're changing
Me, in your inbox, when something breaks at 4pm on a Friday
You approve, I do the rest. Nothing goes out without your yes.
The Campaign Sprint —
a launch, a sale, a season
From $1,200 · one-off · 2 weeks
You've got a new range, a Christmas push, a clearance you need cleared. I design and send a three-to-five email sequence built around one goal and one deadline. Good for testing whether the retainer is worth it. It usually is.
WHAT "DONE PROPERLY"
ACTUALLY MEANS
Most email is either designed by someone who can't write or written by someone who can't design, then sent by someone who never looks at the results. I do all four parts, and I've done them at retail volume for a decade.
Designed to be read on a phone, in a hurry, by someone who didn't ask for it
Written in your voice, not mine. If you're funny, it's funny. If you're a lawyer, it's not
Built in proper responsive HTML and tested in Litmus, so it doesn't fall apart in Outlook
Sent at the right time, to the right segment, with the boring compliance bits handled
Read afterwards. Open rates, clicks, revenue. Then we change something
EMAILS I’VE DESIGNED
I designed weekly email for Kathmandu, built and sent campaigns end to end at Fuji Xerox, and spent four years as the remote email designer for the Just Group, holding several national retail brands to a promotional calendar that doesn't care about public holidays.
PETER ALEXANDER
KATHMANDU
MOWERLAND
How we’ll work together
Book a Sticky Beak. Free 15-minute call. I'll ask about your list, your platform and what you're actually trying to sell. If email isn't the right move for you, I'll say so.
Plan. For the set-up or a sprint, a short scope and a fixed price. For the retainer, a 90-minute strategy session to map the first three months. Creative Unjam, $249, credited back if you go ahead.
Do the work. I build, you review at the points that matter, nothing goes out without your approval.
Report. Every month, in words you don't need a marketing degree to read.
Your list is already there. TIME TO stop wasting it.
Your subscribers signed up because they want to hear from you.
Let's give them something worth opening, reading, and acting on.
P.S. — Getting a website redesign too? Your email templates should match your new site perfectly.
Check out my website design services for a cohesive digital experience.
FREQUENTLY ASKED QUESTIONS
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Not even slightly. I ran email for a Melbourne retailer from my kitchen table for four years. The Central West is a bonus, not a requirement.
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Yes. 400 people who already bought from you are worth more than 4,000 strangers on Instagram. Small lists respond better, not worse.
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No. That's the bit people dread most and the bit I like most. You'll see every email before it goes.
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Then we use it. I'll only move you if it's costing you money or sales.
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Yes. That's a design-only rate, ask me. But most people who ask for this end up on the retainer within two months because the sending is the part that doesn't get done.
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I do, and they're better together. If you need both, we'll scope it as one job.