EMAIL MARKETING

That Actually works

Email campaigns and automation that sound like you wrote them (but without the 3am writing sessions or the guilt about ghosting your list).

Let me guess: You've got an email list that's either completely ignored or getting the world's most boring newsletters. Meanwhile, your competitors are building relationships, making sales, and staying top-of-mind whilst you're... well, sending nothing or sending something that makes people unsubscribe.

Here's the truth: Email marketing still delivers the highest ROI of any digital channel — $42 return for every $1 spent. But only if you do it right.

And "right" doesn't mean perfect. It means consistent, valuable, and authentically you.

Why Your Email List is Your
Business's Best Asset

Think about it: These people literally gave you permission to show up in their inbox. They want to hear from you. But if you're not emailing them consistently, someone else is filling that space.

What happens when you nail email marketing:

  • Your audience stays engaged between purchases

  • You make sales without being pushy

  • People remember you exist when they need what you offer

  • You build genuine relationships at scale

  • Your business becomes less dependent on social media algorithms

What happens when you don't:

  • Your list goes cold and unresponsive

  • You leave money on the table every single month

  • Competitors steal your potential customers' attention

  • You have to work twice as hard to make the same sales

Email Marketing

Setup & Strategy

The "finally, emails that get results" foundation
Investment: Starting at $1,200
Timeline: 2-3 weeks

Perfect for businesses with email lists they're not using effectively (or at all).

    • Email platform optimisation — Klaviyo, Mailchimp, or Flodesk configured properly

    • List cleanup and segmentation — Remove dead weight, organise by behaviour

    • Automation strategy planning — Map out the customer journey

    • Brand integration — Templates that match your visual identity

    • 5-7 email welcome series — Turn subscribers into fans

    • Strategic content planning — What to say and when

    • Call-to-action optimisation — Guide people towards your offers

    • Performance tracking setup — Know what's working

What you get:

  • Fully configured email platform

  • Custom welcome sequence (strategy + design + copy)

  • List segmentation strategy

  • Email template designs

  • Performance dashboard setup

  • 30-minute training call so you know how to use everything

Perfect if: You have subscribers but no strategy, or your current emails have the personality of a tax document.

Monthly Email
Campaign Management

The "consistent communication without the stress" solution

Investment: Starting at $750/month
Delivery: 4-6 emails per month, fully managed

For busy founders who know they should be emailing regularly but life keeps getting in the way.

How it works:

    • Plan content themes for the month

    • Identify any promotions or launches

    • Review what's working and what isn't

    • Zero homework for you

    • Email copy that sounds like you (but better)

    • Design that matches your brand perfectly

    • Subject lines that get opened

    • CTAs that get clicked

    • Sent at optimal times for your audience

    • Mobile optimisation for every email

    • A/B testing on subject lines and content

    • List management and cleanup

    • Performance metrics that matter

    • Recommendations for improvement

    • Celebration gifs when you get great results

    • Strategy adjustments based on data

Email Template DESIGN

The "DIY but make it professional" option
Investment: Starting at $500
Timeline: 1 week

One gorgeous, branded email template you can use forever. Mobile-optimised, user-friendly, and ready for your content.

What you get:

  • 1 custom email template designed in your brand colours/fonts

  • Mobile-responsive design that looks good everywhere

  • Canva-friendly version (if you want to DIY the graphics)

  • Copy framework — Fill-in-the-blank structure for consistency

  • Quick tutorial on how to customise it yourself

Add-ons available:

  • Additional template variations (+$300 each)

  • Automation sequence templates (+$200 per email)

  • Social media templates to match (+$400)

Perfect if: You just need something that looks professional and you'll handle the strategy and writing yourself.

The Results You Can Expect

Month 1: Clean, professional emails that people actually open
Month 3: Consistent engagement and reduced unsubscribe rates
Month 6: Regular sales directly attributed to email campaigns
Month 12: Email marketing as your most reliable revenue channel

Real talk: Email marketing isn't magic. But it is the closest thing to a business superpower when done consistently and authentically.

Ready to Stop Ghosting Your Email List?

Your subscribers signed up because they want to hear from you.
Let's give them something worth opening, reading, and acting on.

P.S. — Getting a website redesign too? Your email templates should match your new site perfectly. Check out my website design services for a cohesive digital experience.

Not Sure Where to Start?

The $249 Creative Unjam Session — 90 minutes of pure clarity for founders drowning in visual chaos.

We'll audit what you have, identify what's working (and what's not), and create a roadmap for getting your brand sorted without overwhelm.