THE OUTSIDE PERSPECTIVE
REBRAND Project

The Outside Perspective came to me with solid foundations — a smart team and a reputation for exceptional residential design — but their brand? It wasn’t quite doing them justice. What they had was a logo and a website. What they needed was a full visual identity to match the calibre of work they were delivering.

Together, we rebuilt their branding from the ground up. I refined their logo into something modern, minimal and effortlessly cool — so cool, in fact, it’s now their everyday go-to. From there, we created an elevated brand book that brings consistency to every touchpoint: from capability statements and briefing docs to business cards, email signatures and that gorgeous, clean-lined website you’ll now find at theoutsideperspective.com.au.

They wanted to look more professional without losing their approachable, down-to-earth vibe. Job done.

Services

  • Full brand refresh

  • Brand book and guidelines

  • Stationery suite & digital templates

  • Email signature

  • Capability statement & proposal docs

  • Visual tone alignment across web and socials

A black and white logo on a silver piece of paper that reads "The Outside Perspective Building Design" around a circle with intersecting lines and a geometric design in the center.

Why it matters

This wasn’t just a new lick of paint. It was about crafting a brand system that makes their business feel as elevated as the homes they design — while still being unmistakably “them.” The result? A beautiful blend of form, function, and that magic little spark that makes good brands unforgettable.

A laptop and smartphone displaying a modern kitchen and dining area with large window, greenery outside, and the text 'A FRESH VISION' overlaid.
Business card for Nathalie Knight on top of a green card with logo, both placed on a wooden surface.
Open brochure with images of modern interior and exterior design, beside a black booklet titled 'The Outside Perspective Brand Guidelines'
Tablet on a book, displaying a briefing information form, placed on a wooden table next to a plant.
Open magazine displaying interior and exterior architecture and design, with photos of a modern kitchen, a house with a garage, and a house with a swimming pool.
An electronic tablet displaying a document titled 'The Key Things' with the project proposal at the bottom right. The tablet rests on open magazines or catalogues on a white wrinkled fabric surface.