Portmans — Email Marketing Design & HTML Campaign Builds

The brief

Portmans is one of Australia's most established premium women's fashion brands, with a national retail presence and a loyal customer base who expect a polished, on-brand experience at every touchpoint — including their inbox.

Their email marketing needed to work hard across multiple sales events throughout the year: each campaign required its own distinct look and feel while still sitting unmistakably within the Portmans brand. They needed a designer who could work collaboratively with their in-house marketing team and deliver production-ready HTML builds, not just pretty mockups.

What we created

Working closely with the Portmans marketing team, I designed and built a suite of sales event email campaigns from end to end. Each campaign was sub-branded to its specific sale event — giving customers a fresh experience every time — while maintaining the consistent, elevated visual language the Portmans brand demands.

Every email was built in HTML, production-ready and optimised for deliverability across email clients. The collaboration was seamless: I worked within their brand guidelines, responded to feedback quickly, and delivered on tight retail campaign timelines without compromising on quality.

What this means for your business

Working at Portmans scale means understanding the discipline of retail email marketing — how to balance brand consistency with campaign freshness, how to build HTML emails that actually render correctly everywhere, and how to collaborate with a marketing team without losing the design integrity of the work. That same rigour and attention to detail goes into every email project I take on, from national retailers to founder-led businesses launching their first campaign.

Scope: Email campaign design · Sub-branded sale event templates · HTML email build and production · In-house marketing team collaboration · Multi-campaign rollout