Burn the Template:
Brand Voice Guide for
Bold Founders
Because your brand deserves more than copy-paste charisma.
If you've outgrown your starter brand voice — the one built on plug-and-play taglines and generic brand messaging that could belong to literally anyone — this free brand strategy guide is your spark to start over. Properly.
You don't have a brand problem.
You have a personality problem.
Or rather — no one can feel you in your brand messaging anymore. It's lost the bite. The tension. The you-ness. This isn't your fault. You followed the brand strategy formula. You used the templates. You did what every business coach told you.
But guess what?
The formula wasn't built for a founder like you. It was built for safe. For same. For scalable brand voice strategies that sound like beige wallpaper. And you're not here to blend in with every other bloody entrepreneur.
This isn't a brand checklist.
It's a brand strategy jolt.
Inside Burn the Template: The Brand Voice Guide for Bold Founders, you'll discover:
The brand messaging traps you're likely stuck in (spoiler: they're everywhere)
The cringey copy you think is helping your brand (it's not)
A one-line brand voice rewrite exercise that gets you sounding like an actual human again
A brand clarity check to spot where your messaging is playing it pathetically safe
And that "oh shit" moment when you realise: "I've been talking at people not with them."
This isn't just another brand workbook full of templates.
It's your brand strategy wake-up call with a side of reality check.
WHO IT'S FOR / NOT FOR
This brand voice guide is for founder-led businesses that have outgrown their generic girlboss starter kit.
Inside Burn the Template: The Brand Voice Guide for Bold Founders, you'll discover:
The brand messaging traps you're likely stuck in
The cringey copy you think is helping your brand (but isn't)
A one-line brand voice rewrite exercise that gets you sounding like you again
A brand clarity check to spot where your messaging is playing it safe
And the moment you realise: "Oh. I've been talking at people… not with them."
This isn't just another brand workbook. It's your brand strategy wake-up call.
This brand voice guide won't give you a brand.
But it will give you the balls to ditch the bland one you've been dragging around like dead weight.
And when you're ready to rebuild your brand messaging properly… with personality, punch and actual strategy that doesn't put people to sleep, I'm here.
Ready to stop playing it safe with your brand?
Downloading the guide is step one. But if you're tired of your brand making you cringe every time you post something, let's actually fix it.
I help founder-led businesses ditch the DIY disaster and build brands that look as good as their work actually is.
Ready to stop hiding behind boring branding?
Or if you want to chat about your specific situation first: Book a creative unjam, 90 minutes to figure out what's keeping your brand stuck.