GLOBE CREATIVE HAIR ARTISTRY

From Busy Salon to Premium Brand Experience

The Challenge: Josh had built a thriving hair salon with an enviable client base in Brisbane, but his brand wasn't reflecting the premium, personalised experience he was delivering. His visual identity felt dated, his marketing materials were inconsistent, and his digital presence wasn't converting browsers into bookings.

The Brief: Transform Globe Creative Hair Artistry from "just another salon" into Brisbane's go-to destination for luxury hair experiences. Create a cohesive brand that works seamlessly across every touchpoint — from the moment someone discovers Josh online to walking out with their gorgeous new look.

The Strategy: Rather than following typical salon trends (predictable scripts, generic elegance), we developed a sophisticated yet approachable brand that reflects Josh's artistry and the indulgent experience clients receive. The rebrand needed to attract premium clients whilst maintaining the personal connection that built his reputation.

Logo for Globe Creative Hair Artistry with the word 'GLOBE' where the letter 'O' is a gold circle, and the tagline 'Creative Hair Artistry' underneath.

Visual Identity Transformation

  • Modernised Logo & Wordmark — Timeless typography that ages gracefully

  • Sophisticated Colour Palette — Elevated tones that photograph beautifully

  • Premium Typography System — Fonts that feel both artistic and accessible

  • Brand Guidelines — Consistent application across all touchpoints

Digital Presence Overhaul

  • Responsive Website Redesign — Mobile-optimised for clients booking on-the-go

  • Integrated Booking System — Seamless appointment scheduling

  • E-commerce Integration — Online shop for Josh's curated product range

  • Updated Price Lists — Clear, professional service menus

  • Email Template Redesign — Branded communications for appointments and updates

A laptop and smartphone displaying a hair salon website with a black-and-white image of a woman with styled hair, and text promoting personalized hair experiences.
Collection of promotional flyers and appointment reminders for a hair salon named Globe, featuring black-and-white photos of women with styled hair and text about appointments, discounts, and social media follow-ups.

The Result: Globe Creative Hair Artistry now operates as a premium brand that commands higher prices and attracts discerning clients. Josh has a cohesive visual identity that works flawlessly across every client interaction — from first website visit to taking home their purchase.

The rebrand didn't just make things look prettier; it positioned Josh as Brisbane's premier hair artistry destination and gave him the marketing tools to grow strategically.

Stacks of appointment cards for Globe Creative Hair Artistry, with yellow cards on top and navy-blue cards underneath, arranged in an overlapping pattern.

Complete Marketing Suite

  • Appointment Cards — Elegant reminders that clients actually keep

  • Gift Vouchers — Beautiful enough to be gifts themselves

  • Referral Programme Materials — Systematic approach to word-of-mouth marketing

  • DL Letterbox Flyers — Local marketing that doesn't look cheap

  • Business Partnership Cards — Professional networking materials

  • Custom Product Bags — Branded experience that extends the salon visit home

A salon price list with a navy blue cover and yellow interior pages listing hair styling and coloring services and prices.
A yellow gift voucher card placed inside a dark blue envelope on a white surface.
Two navy blue shopping bags with yellow handles and 'GLOBE' printed on the front, along with the slogan 'Creative Hair Artistry'.

Josh, Globe Creative Hair Artistry

“I didn’t just get a new logo… I got a whole new level of confidence. Lauren didn’t rebrand my business, she recalibrated it. Now I’m attracting the kind of clients I used to wish for, charging what the work’s actually worth, and showing up in a way that finally feels legit. Everything looks and feels polished, purposeful, and a little bit sexy. Couldn’t recommend her more.”

A smiling man with a beard and short dark hair, wearing a black shirt, against a neutral background.

Ready to Elevate Your Service Business Brand?

Seeing how Josh transformed from busy salon owner to premium brand leader?

Your expertise deserves the same strategic positioning. Whether you're in beauty, wellness, or any service industry, let's create a brand that attracts your ideal clients and supports premium pricing.

Get in touch today!