I’M NOT EVEN FLEXIN
Branding Project

I'm Not Even Flexin (INEF) is an online strength and conditioning service headed by lead coach Garrett Allen. They offer a range of services to improve the health and fitness of their clients, from the average gym-goer looking to lose weight to complete bodybuilding competition preparations.

INEF needed to break through a crowded market in the health and fitness industry. A strong visual identity was required to translate across all of their print marketing, digital assets, and team representative uniforms.

This project included the creation of a strong visual identity and visual framework reflecting the company's values. The visual identity needed to be rolled out across business cards, marketing brochures, website collateral, competition preparation documents, and team uniforms.

Logo featuring a clenched fist gripping a barbell inside a red circle, with Chinese characters above the fist. Below, the text reads 'I'M NOT EVEN FLEXIN' and 'COACHING & NUTRITION' in black and red.
Business card for Garrett Allan, head coach, with contact info: phone, email, website, placed on top of black business card with a red circle and black handshake logo.
Business stationery set including a black business card, red and white flyer, and white envelopes with a logo, along with a black pen, all arranged on a white background.

TEAM BRANDING

I’m Not Even Flexin branding extends to the team kit which involved the design of team sweaters, duffel bags, dressing gowns for back stage competition day, personalised menu, and workout plans.

A workout and nutrition coaching brochure featuring a muscular woman holding a dumbbell, with the text 'I'm not even flexing' and 'Coaching & Nutrition' on the front cover. Inside, there are meal plans, schedules, and a logo with a spoon, fork, and weights.
A pile of three folded sweatshirts in black, white, and gray hanging on wooden hangers, with the black sweatshirt featuring a graphic of a dumbbell and fists and the text "TEAM I'M NOT EVEN FLEXI".
Flyer promoting a 12-week body transformation program with summer beach body promotion, featuring images of toned male and female torsos.