Friends don’t let friends

use bad branding

Hey One Roof fam — I’m Lauren. I help founders like you ditch the DIY look, level up your visuals, and show up with a brand that actually works as hard as you do.

Because we’ve all seen it… that logo you whipped up in Canva at 11pm. The colour palette you think is on-brand but actually looks like three different businesses had a fight. Your customers notice. And honestly? You deserve better.

A black booklet titled "The Outside Perspectiv" with a minimalist logo, placed on top of an open page showing interior and exterior photos of a modern home and design information.

What I can help you with
(aka your brand’s rescue plan):

  • Brand strategy & positioning — so you know exactly who you’re talking to and how to get their attention

  • Visual identity design — logos, colours, fonts, patterns, all singing the same tune

  • Brand guidelines — so you never have to wonder “is this on brand?” again

  • Launch-ready collateral — social templates, email headers, business cards, flyers, packaging, signage… whatever makes sense for your biz

  • Website design — Squarespace, Shopify, Wix — I’ll make it look good and work even better

  • Email marketing design & setup — Mailchimp, Flodesk, Klaviyo — no more ugly newsletters

Why WORK

WITH me?

A woman with red hair and glasses sitting on a brown couch, holding a white mug with a sunburst design, smiling and looking excited against a plain blue background.

I’ve spent 17 years designing brands and campaigns that don’t just look good, they connect, convert, and stick in people’s heads.

I’ve worked with founder-led brands, creative start-ups, and “we grew faster than we planned” businesses who all had the same problem: their brand didn’t match their ambition.

The fix? A brand that looks legit, feels like you, and makes people stop scrolling.

(a.k.a. “Stop the DIY Madness”)

Close-up of a white celebration card with a blue bird logo, gold and navy blue text reading 'JS CELEBRANCY' and black cursive text 'a day in your life event'.

THE BRAND STARTER

For: Founders who’ve outgrown their Canva logo and need a proper brand identity, minus the bells and whistles.

You get:

  • Brand Strategy Pack (positioning, audience profile, tone of voice, visual direction)

  • Complete Visual Identity Suite (primary logo + variations, colours, fonts, brand pattern/element)

  • Mini Brand Guidelines (logos, colours, fonts + quick do’s & don’ts)

Delivery: First concepts in 14 days, final delivery at your pace.

Investment: from $2,000

Value: $3,000+

Make my brand make sense

The Brand Clarity Sprint

A white paper or card with a logo and the text 'ASCOLLLECTIVE' printed on it. The logo features a geometric, symmetrical design in green and blue.

(a.k.a. “From ‘meh’ to ‘damn’ in weeks”)

Open magazine pages displaying a guide on first home buying, including topics like mortgage process, settlement day, and home ownership with images of a woman with a dog, a living room with a sofa, and a woman with a cat.

For: Founder-led brands ready to level up with a full identity + key brand assets to launch or relaunch.

You get:

  • Brand Strategy Pack

  • Complete Visual Identity Suite

  • Full Brand Guidelines Document (with real-world examples for socials, web, and print)

  • Choose 5 Ready-to-Use Branded Items from the menu:

    • Social post & story template set

    • Email header & footer

    • Business cards (print-ready)

    • Packaging label or sticker design

    • Flyer or promo card design

    • Branded Zoom/Teams background

    • Letterhead & invoice template

    • Pull-up banner or event backdrop design

    • Simple pitch deck template (5 slides)

    • Thank-you card/note insert design

    • Digital ad template set

Delivery: First visuals in 14 days, then refined until you’re obsessed.

Investment: from $3,000

Value: $4,500+

Book my Sprint before I chicken out

(a.k.a. “All Dressed Up & Everywhere to Go”)

The Brand + Digital

A laptop and smartphone displaying a website for 'The Outside Perspective' with a modern home interior image and the phrase 'A FRESH VISION' on the screen.
An open magazine displaying interior design photos on the right page and a black brand guidelines booklet on top of it, against a light surface background.

For: Businesses who want the full brand experience plus a killer online presence ready to launch.

You get:

  • Everything in The Brand Clarity Sprint

  • Website Design & Build (Squarespace, Shopify, or Wix) up to 5 key pages (Home, About, Services, Blog, Contact)

  • Mobile optimisation + basic SEO setup

  • Social media profile banners & profile image set

  • Email marketing template setup (Mailchimp, Flodesk, or Klaviyo)

Delivery: Branding phase first (first visuals in 14 days), then move into website build.

Investment: from $6,000

Value: $8,000+

Brand me. Website me. Launch me.

Let’s make your brand your best wingwoman

If you’re a One Roof member, you get:

  • A free 20-minute brand clarity call

  • Priority booking in my project calendar

  • The comfort of knowing I won’t let you walk around with bad branding

DM me on One Roof or email lauren@creativeunjam.com.au to start the rescue mission.

Yes, fix my brand