Your best Black Friday yet. Without you touching Klaviyo once.
Done-for-you email for ecommerce brands. I design, write, build and send your whole Black Friday sequence, campaigns and flows, so the biggest sales weekend of the year runs itself.
THE PROBLEM
You know Black Friday can make your quarter. You also know that when it lands you'll be up to your eyeballs in stock and orders and packing, and the email, the thing that actually brings the sales in, gets thrown together on the 24th and blasted to everyone at once.
It'll do fine. It won't do what it could have.
The brands having their best-ever weekend aren't working harder than you that Friday. They built it all in October and spent the weekend watching it run.
WHAT YOU GET
The whole Black Friday campaign, done for you. You approve the plan, I build the lot.
A strategy session to lock your offer, your dates and your angle. This is half the result. A muddled discount does more harm than no discount.
Your full campaign sequence. Teaser, VIP early access, launch, midway reminder, last chance, Cyber Monday extension. Every email in your brand and your voice.
Segmentation that makes sense. The people who already bought don't get the "don't miss out" email. Right message, right people. That's the whole difference between a good weekend and your best one.
Sent, or teed up for you to send. Your call.
A report afterward. What worked, what earned, and a head start on next year.
Why I'm Different
Most people offering email are marketers who design a bit, or designers having a go at Klaviyo. I ran an actual email factory.
Four years at Premier Retail Group across Peter Alexander, Portmans and Dotti. New season, mid season, EOFY, Click Frenzy, Black Friday, the Boxing Day sale built in November while it's still warm out. A promo calendar that doesn't care about public holidays and a send list in the hundreds of thousands.
Big retail email is a sprint and the deadline is the deadline, so you get good fast. That's exactly what Black Friday needs, and it's the part of the job I love most.
Who’s it for?
This is for you if you:
Run an ecommerce or product business with a list
Sell through Shopify, or anywhere with a list worth mailing
Want Black Friday handled without it landing on your own plate in November
Would rather do one weekend properly than wing it and wonder
It's not for you if you:
Don't have a list yet. Start with growing one, that's a different job
Want the cheapest option. Fair enough, just not this
Would rather run it yourself, in which case the free guides are right there
THE INVESTMENT
The Black Friday Sprint, from $1,600
One weekend can do a month's revenue. This is the email that makes the most of it, built by someone who's done it through every peak season there is.
Payment plans if you need them. And if ongoing email has been on your mind, this is the natural way in. The flows we build for Black Friday keep working long after the tinsel's down.
THE CATCH, AND IT'S REAL
I only take a few sprints, because they all land in the same three weeks and each one needs real attention to be worth doing. Once the slots are gone, they're gone till next year.
Booking closes end of October, and the good slots go before that. If Black Friday matters to your year, this is the fortnight to sort it.
FREQUENTLY ASKED QUESTIONS
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A strategy session and your sign-off at a few points. I do the rest. That's the point, November's when you've got the least time to give it.
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Yep, and I'll take it as it is, mess and all. Flodesk and Mailchimp too.
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Usually. A small, engaged list often out-earns a big cold one on Black Friday, because these people already know you. If there's time, we can grow it a bit first.
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That's the first thing we sort in the strategy session. It's included.
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Doesn't matter. It's all remote and most of my clients are nowhere near me.
November's coming either way. Let's make it a good one.
Tell me what you sell and roughly how big your list is, and I'll tell you straight whether a sprint's worth it for you. No pitch.