Brand and website design for design-led residential studios

Considered brand identity and Squarespace websites for interior designers, architects and architectural residential builders across Australia.

BOOK A STICKY BEAK

Fifteen minutes, free, no pitch. We work out what you need and whether we click.

You already know what good design does.

You spec the right palette, get the proportions right, and watch a room come alive because every decision was made with intention. Your clients trust you because your work is considered rather than templated.

Which is what makes the gap so frustrating when your own brand doesn't carry that same thinking.

The cost isn't that people don't like your website. It's that the clients who understand design investment, who'd pay your full rate without blinking, who'd make your portfolio sing, form a view before they ever get to the work.

Open laptop on a white table showing an interior design website, a vase with a floral arrangement, a cup of coffee, and an open notebook; bright sunlight and a view of greenery and ocean through a window.

WHAT I DO FOR

DESIGN-LED STUDIOS

Brand identity built for your practice. Positioning, tone, and a visual system that reflects how your studio actually works and who you actually want to work for. Not a mood board assembled from Pinterest.

Custom Squarespace websites. Clean, editorial, built to hold beautiful project photography without fighting it. Project case study structures that let each build breathe rather than compressing it into a grid.

Brand collateral systems. Capability statements, proposal templates, briefing documents, project handover packs. The documents nobody puts in their portfolio and everybody judges you on.

Art direction for photography. When you're briefing a photographer and need the imagery to sit inside your brand rather than beside it.

Recent work

A bright, airy workspace with a laptop displaying an interior design website, open to multiple room images, on a white wooden desk. Next to the laptop is an open notebook, a coffee mug, and a vase with pink and green flowers. An open window shows a view of green trees and a distant ocean under a blue sky.

Polina Radchenko Interiors, Brisbane

An editorial portfolio site for an interior design studio, structured so each project has room to work.
See the work →

Open magazine with pages displaying modern interior design images, including a pool, bedroom, and bathroom.

The outside Perspective

Brand refresh and full identity system for a Brisbane building design studio. See the work →

A cup of black coffee on a woven coaster, a magazine titled 'Leith Architects Capability Statement' with a modern house photograph, a gray cloth napkin, and a silver pen on a wooden table.

Leith Architects, Brisbane

A 24-page capability statement across two editions for a Brisbane architecture practice working through multi-residential, commercial and community projects.

SEE MORE EXAMPLES
Open magazine displaying interior and exterior home design photographs, including a modern kitchen with white cabinets and wooden accents, and a white house with a garage door, surrounded by greenery.

Lauren guided our logo transformation, led a full website overhaul, refined our colour palette, and redesigned all our business documents. She truly captured the essence of who we are and brought it to life with a clean, professional, and unique design.

Nathalie Knight, 

The Outside Perspective, Brisbane

WHY STUDIOS WORK WITH ME

I understand the work. Twenty years of professional design experience, including senior work for Peter Alexander, Kathmandu, Spotlight and Premier Retail Group. Agency scale, in-house, and now independently. When you brief me, I understand what you're asking for at the level of detail that matters to you.

I don't over-design. No animation for its own sake, no gimmicks, no brand guidelines that read like a marketing textbook. Considered, editorial, quietly confident. You'll recognise the restraint because you practise it.

I understand the client experience. Your clients are spending somewhere between $15,000 and well past $250,000 with you. Every touchpoint sets an expectation, which is why the capability statement and the proposal template matter as much as the homepage. I treat them as one system rather than five separate jobs.

I'm not a metro agency. Based in Bathurst NSW, working with studios across Australia. Senior-level work without paying for an account manager, a design director, a junior and a studio in Surry Hills.

WORK WITH ME

WHAT IT COSTS

Brand identity, from $6,650. Strategy, logo system, colour and type systems, and a brand book short enough that your team will actually use it.

Squarespace website, from $5,600. Designed and built around your portfolio, with the project case study structure sorted properly.

Brand and website together, from $8,500. The most common engagement for a studio rebranding or launching. Costs less than running them as separate projects six months apart, and the site gets built by the person who set the brand rules.

Collateral, quoted per project. Capability statements, proposal templates and document systems. Ongoing work can run as a monthly retainer.

Fixed price, quoted in writing before anything starts.

A brochure titled 'The Outside Perspective' featuring a modern white house with a garage and greenery, placed on a concrete floor with a pen, ruler, brown leather wallet, and architectural rolled blueprints nearby, in a bright room with wooden furniture and large windows.

IS THIS FOR YOU?

This works well if you

  • Run an interior design studio, architecture practice, building design firm or architectural residential building company

  • Have a brand and website that aren't keeping pace with the work

  • Are launching a new studio and want the foundations right from day one

  • Are moving upmarket and need the brand to move with you

  • Have worked with generalist designers before and want someone who understands design-led practices

Someone else is a better fit if you

  • Are looking for the cheapest option, which is a completely valid choice

  • Want something templated and live within a week

  • Don't yet have clear positioning, in which case start with a Creative Unjam

BOOK A STICKY BEAK

FREQUENTLY ASKED QUESTIONS

  • Brand first, almost always. A website is your brand applied to a screen, so settling the brand means choosing your typography once rather than twice. If your identity is already strong and it's the site holding you back, we start at the site. I'll tell you which one you're in on the Sticky Beak.

  • No, and that's deliberate. Copywriting is its own discipline. I'll give you the page structure and a content plan so you know exactly what each page needs, and if you'd rather hand the writing over I'll point you at someone good.

  • That's usually the best case. The structure gets built around your imagery rather than the other way around, and a considered project template does more for good photography than any amount of decoration. If your library is patchy, we'll work out what's worth reshooting before we start.

  • I build sites so they're structurally sound: clean page hierarchy, sensible URLs, fast load, optimised images. That's included. Ongoing SEO is a separate discipline and a specialist will get you further, so if ranking is a priority I'll introduce you to someone who does it properly.

  • Yes. Plenty of practices come to me for one document and stay for the rest. If your identity is solid, a capability statement is a self-contained project.

  • Not at all. Most of my studio clients are in capital cities and we've never been in the same room. What the regional postcode buys you is senior-level attention without metro agency overhead.

Tell me what

you're building

Fifteen minutes, free, and you'll leave knowing what you need whether or not it's me.

Book a Sticky Beak →

Not ready for a full project? A Creative Unjam is a good place to clarify positioning first.

Lauren Bird Designs. Brand identity and Squarespace websites for design-led studios across Australia. Based in Bathurst NSW.