Graphic Design for Businesses That Need to Look the Part
Brochures, social templates, signage, catalogues and the marketing collateral your business actually uses. Bathurst-based, working Australia-wide.
Brochures, social templates, signage, catalogues and the marketing collateral your business actually uses. Bathurst-based, working Australia-wide.
Graphic design covers everything your brand touches once the logo is done. Print, social, signage, presentations, packaging, the lot. If you already have a brand identity and you need it applied properly across real materials, this is that work.
Projects start at $700 for single pieces and $2,800 for multi-item collateral suites. Most turnarounds sit between three days and three weeks depending on scope.
I have spent nineteen years doing this, including senior design roles at Peter Alexander, Kathmandu, Spotlight, Dotti and Portmans. That means I learned print production somewhere the stakes were high and the volumes were enormous. Bleed, colour separations, stock weights, press-ready files that do not come back from the printer with problems. It is unglamorous knowledge and it is the reason your brochure will look like you paid someone.
Everything your brand touches once the logo is done
Print, social, signage, presentations, packaging.
If you already have a brand identity and need it applied properly across real materials, this is that work.
Single pieces from $700. Collateral suites from $2,800.
Most turnarounds run three days to three weeks.
Nineteen years, including senior roles at Premier Retail Group across Peter Alexander, Portmans and Dotti, plus Kathmandu and Spotlight.
Which means I learned print production somewhere the stakes were high and the volumes were enormous.
Bleed, colour separations, stock weights, press-ready files that do not come back from the printer with questions.
It is unglamorous knowledge and it is why your brochure will look like you paid someone.
Who this is for
Founder-led and independent businesses that already have a brand and need it applied to real things. Service providers, trades, hospitality, retail, product makers, health practitioners, community organisations and clubs.
It also suits businesses in the awkward middle: too established for Canva and a prayer, not big enough to want an agency retainer and a project manager who has never met you.
If you do not have a brand identity yet, start there instead. Applying design to a brand that has not been defined is how you end up with twelve pieces of collateral that do not look related.
Prices, in public
Single pieces, from $700 One flyer, one signage design, one lead magnet, one short brochure. Priced on page count and complexity. A simple single-sided piece with copy and images supplied sits at the bottom of that range. A twelve page catalogue sits a long way above it.
Collateral suites, from $2,800 Three or more related pieces designed together as a set. Brochure plus flyer plus social tiles, or a full market stall kit, or a complete sales pack. Cheaper than commissioning the same pieces one at a time, and they actually look like they belong to the same business.
Design days, $1,600 A full day held for you and nothing else. Best when you have accumulated a pile of small jobs and want them cleared in one hit rather than dribbled out over two months. Booked in advance, delivered within the day.
Monthly retainers Eight hours a month, $1,300. Sixteen hours a month, $2,400.
An agreed block of design time every month at a better rate than project work, because you are guaranteeing the volume. Suits businesses running consistent campaigns, seasonal promotions or regular social content. You stop briefing from scratch every time and I stop asking you the same questions.
Every quote is fixed before we start. No hourly creep, no invoice at the end that makes your stomach drop.
HOW IT WORKS
1. Fit check, 15 minutes, free You tell me what you need and roughly when. I tell you whether I am the right person and what it will cost. If a design day makes more sense than a project, I will say so.
2. Brief and quote A short written brief so we both know what we are making. Fixed price, fixed scope, clear timeline.
3. Design First concepts, then one or two rounds of revisions at agreed checkpoints. You see work at milestones rather than getting silence and then a surprise.
4. Handover Press-ready files, web-ready files, editable templates where relevant, and the working files if you want them. Named sensibly so you can find them again in eight months.
Why WORK
WITH me?
I've spent twenty years designing brands and campaigns that don't just look good — they connect, convert, and stick in people's heads. That includes senior work for Peter Alexander, Kathmandu, Dotti, and Portmans, plus independent work with founder-led businesses who wanted that same level of thinking without the agency overhead.
Questions people actually ask
-
Brand design creates the system: your logo, colours, typography, voice and the rules for how they work together. Graphic design applies that system to specific things. If brand design is the wardrobe, graphic design is getting dressed for a particular occasion. Most businesses need the brand first, then ongoing graphic design forever after.
-
Not strictly, but it helps enormously. If you have a logo and some rough colours, I can work with that. If you have nothing at all, I will end up making brand decisions inside a flyer project, which is a slow and expensive way to build a brand. If that is where you are at, a Creative Unjam session is a cheaper starting point.
-
Yes, and I would prefer to. Send them through with your brief. If your guidelines are thin or twelve years old I will tell you where they are going to cause problems before we start rather than halfway through.
-
For a professionally designed brochure with copy and images supplied, the Australian market runs roughly $700 to $2,000 for a simple two to four page piece, and $2,000 to $6,000 for a longer multi-page brochure or catalogue with real layout complexity. My own work sits in the upper half of both ranges, because it comes with production knowledge rather than a file you then have to argue about with your printer. Price moves with page count, image sourcing, whether copy is written or supplied, and how many rounds of changes you want. Printing is quoted separately by the printer.
-
No, I design and supply press-ready artwork. I will recommend printers, specify stock and finishes, and check proofs, but you deal with the printer directly. That way you are not paying me a margin on someone else's press.
-
For anything you will update regularly, social tiles, price lists, menus, I will build it as an editable Canva template and show you how to use it. For print artwork, generally no, and that is deliberate. Press files break easily and a broken press file costs more to fix than it did to make.
-
Single pieces usually three to seven working days from brief. Collateral suites two to three weeks. Design days are booked in advance and delivered within the day. Rush work is possible and costs more, because it means moving someone else.
-
Constantly. I am based in Bathurst and work with clients across Central West NSW including Orange, Mudgee, Lithgow, Blayney, Oberon and Cowra, and Australia-wide from Perth to Brisbane. Almost all of this work happens over email and video calls anyway. If you are local and would rather sit down with a coffee, I’m always keen for a latte.
-
A rough idea of what you want to make and what it is for. Your brand files if you have them, your copy if you have written it, and any images you want used. If you do not have copy, say so early. I can write it or point you at someone who can.
Recent DESIGN work
With Love Claire
Wedding celebrant brand identity, designed collateral pack and website for a Newcastle-based celebrant servicing the Hunter Valley. See the work →
The outside Perspective
Brand refresh and full identity system for a Brisbane building design studio. See the work →
Elisa McLeod Art
Brand identity and Shopify website for an Australian fine artist. See the work →
Ready to make something SPECIAL?
Whatever you need made, odds are I have made one before. Tell me what it is and roughly when you need it, and you will get a fixed price and a timeline you can actually plan around.
Not Sure Where to Start?
The $249 Creative Unjam Session — 90 minutes of pure clarity for founders drowning in visual chaos.
We'll audit what you have, identify what's working (and what's not), and create a roadmap for getting your brand sorted without overwhelm.
(Creative Unjam fee credited back if you book a package within 14 days)